Abstract
The research study utilizes desk research methods to systematize fundamental issues regarding technology devices and the Gen Z generation, thereby clarifying the concept of technology, technology devices, the importance of technology devices in modern life, as well as the limitations of using technology devices. The study also elucidates what constitutes the Gen Z generation and their technology device purchasing habits. Additionally, survey investigation methods are employed to understand the trends in technology device usage among the Gen Z generation. The research results indicate that the influencing factors on the consumption trend of technology devices among young people from high to low are “The modernity and convenience that technology devices bring”; “Personal preferences”; “Everyone around uses technology devices”. Young people are most concerned about “Durability”, followed by “Degree of utility”, thirdly “Warranty” and “Price”, fourthly “Customer service”. Based on the research results, the authors engage in discussions and exchanges with young people to use technology devices more effectively and with technology product manufacturers/distributors to be flexible, adaptable, and responsive in order to develop suitable strategies to bring technology products to the Gen Z consumers in Vietnam.
Keywords
- (Applied study of a sample of private (commercial banks)
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