Abstract

The Indonesian National Police is facing a challenge in dealing with several cases involving its own members. The case drew public attention and had an impact on the public's image of police institutions. Humas Polda Jabar Instagram’s can form a positive image through media exposure. Use and Effect Theory assumes that the use of media has an effect on an individual. Followers of @humaspoldajabar are exposed by the content of Humas Polda Jabar and form an effect on followers, which is the police image. This research aims to know the correlation between Humas Polda Jabar’s Instagram exposure and police images on @humaspoldajabar followers. The research method in this research is a quantitative method with a correlational approach. The results of this research show that the media exposure has a correlation with the image. The correlation coefficient produced in this research was 0.602 so the correlation is categorized as a strong correlation.

Keywords

  • Media Exposure
  • Image
  • instagram
  • West Java Police

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